In 2021 I was brought on at JUUL Labs Inc. as a contractor to help with the design of the latest iteration of their Android app. Impressed by the exceptional team behind the company's connected device software experiences, I accepted a full-time offer. You can imagine my hesitation at first though: the term JUUL is synonymous with thousands of lawsuits in US and a steep rise in teenage nicotine addiction. But it was immediately clear upon joining that those were the actions of the old guard and this new team only had one mission: transition the world's cigarette smokers to vaping as a form of harm reduction. We also aimed to empower users by providing comprehensive vaping usage data, enabling them to make informed decisions about their nicotine consumption (compliance with FDA regulations necessitated careful wording when suggesting reduced usage).
Despite the rockiness of the company this was actually the most stable team I'd ever worked with. Design, Engineering, and Management were all completely in sync. I worked remotely with two world-class product designers including my esteemed colleague Michelle Schirlin, whom I had previously collaborated with at ngmoco. Furthermore, the company fostered a culture of active participation, with employees eagerly engaging in usability testing, and engineers displaying enthusiasm for tackling complex UI animations and motifs. There's so much more work that I'd love to showcase and I'm looking forward to the team's successful product launches ahead.
More to showcase pending future public launches.
Welkin HealthWeb & Mobile Product Design
Circa NewsWeb & Mobile Product Design
NgmocoMobile UI & Graphic Design
BeboWeb UI Design
GayCitiesiOS Product Design
RidePalWeb & Mobile UI Design
Welkin Health: EventsEvent Photography
Welkin Health: HeadshotsPortrait Photography
Peace Out SkincareVideo Advertising
Gillian & JasonWedding Film